I’m a Cape Town-based web designer blending creativity with conversation. I specialise in websites like Figma and Webflow, helping brands look good and perform better. With a background in Social Media marketing, I understand how design, marketing and business strategy all connect and I bring that insight into every pixel I push.
Black Rose Concepts is a Cape Town based curated gifting business that needed a fresh, elevated online presence. I took her website through a full revamp, transforming it into a clean, modern, and user-friendly showcase of her products. Beyond design, we continue to manage the site and craft blog content that strengthens her voice, boosts SEO, and connects with her audience. This project reflects Layali Studios’ ongoing partnership approach and helping brands grow, not just launch.
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This is Made Creative, a Cricut-based business, based in Durban, SA. They specialise in vinyl cutting, stickers, and custom designs. I built this brand from the ground up: starting with a simple yet versatile logo plus Icon, expanding into a cohesive Instagram presence, and laying down branding guidelines that feel modern, approachable, and creative. Giving it the full Layali Studios Brand Start-Up.
The visual identity is designed to be clean, flexible, and memorable. Something that works as well on product packaging as it does on digital platforms. The brand rollout on Instagram set the tone with a fresh, professional feed that still leaves room for personality.
This is just the beginning: a custom website design is planned to launch once the business kicks off, completing the journey from logo → social presence → full digital home.
A creative collab with Aaqilah & Abbas, a Cape Town-based content creator duo building a bold, authentic digital presence. The logo I created was all about creating a visual identity that matched their aesthetic clean, confident, and built for the screen. The final logo balances personality and polish, giving them a recognizable mark they can use across platforms, from TikTok thumbnails to branded partnerships.
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A full rebrand and digital asset kit for Top Event, a Cape Town-based event planning company. This project included a new minimalist logo, brand guidelines, and a complete business toolkit, think invoices, quotes, booking forms, social media templates, and even custom staff shirts. The goal? To bring Top Event’s visual identity into a sleek, professional era while making their day-to-day smoother and more client-ready.
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This project included a refreshed brand identity, and a custom-designed site to showcase services and past projects. The site features smooth animations, a clear service breakdown, and a user-friendly layout designed to build trust and credibility for clients in the building industry. This project tested the limits of professionalism and personality. Creating a space to show the legacy that A.Y.E has built over the last 30 years.
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Every website I create starts with intention. First, I build a visual mood board to capture the energy and aesthetic of your brand. From there, I move into wireframing (think of it as the blueprint of your website, where everything will go, and how it flows). Once the layout is mapped out, I design a full mock-up with your content, so you can see exactly how your website will look and feel before it’s even built. Your website shouldn’t just be beautiful... it should work hard for your business. And that’s exactly what I build.
I work with both Webflow and Shopify to offer flexibility, performance, and beautiful, custom design. No off-the-shelf templates here. With Webflow, I’m able to craft a completely custom website that reflects your brand’s unique identity. Its powerful built-in CMS makes it easy for you to manage content like text, images, blog posts, or product updates without needing to touch a single line of code. For e-commerce, I turn to Shopify, an industry leader designed specifically for online retail. From sleek storefronts to seamless checkout experiences, I create Shopify sites that not only look elevated, but also function effortlessly for both you and your customers. Once your site is live, you can choose to manage it in-house, or I can continue to support you with updates and ongoing maintenance. It’s flexible, and tailored entirely to what works best for you.
